deFlorian
In translation: by Florian, „deFlorian” its a signature.
Just like the ones the artists lay down on the corner of their paintings.
Our fabric wears the original signature of the first artisan that
has invented it: Florian.
More than 20 years ago, Florian – senior, textile engineer
and head of creation department, wished to create for his family
a special sleeping fabric,
that needed many added benefits.
Natural, without printings
that would only „hide” its beauty, but charming in a way that would be
able to create emotions, soft and air-rich for a comfortable sleep,
but in the same time easy to use and care for by his wife, Tania.
But this was no ordinary process and it was not to be found in any classic textile manual.
So, he invented it.
10 years later, Florian - junior, his new born grandson,
was being caressed in his sleep between his granpa’s sheets.
And so, we’ve been dream makers since, bringing colours in.
... Many, many colors in ...
More about us
We are a family with a textile tradition of more than 25 years. 3 generations working closely together, creating special things, starting from the finest natural yarns, mixing experience,
ideas and mountains of passion, to make skin-loving fabrics that are not only practical, but also beautiful.
Our premium bedding and home lines combine traditional Romanian craftsmanship with the expectations of an urban society: more air-richness, colours and softness.
We called the process: Air Soft Tehnology®
We love to innovate and create new products starting on a one-on-one level with our clients. We produce in small batches, being able to dye upon request custom-made orders.
Therefore, we are keen on our slow-fashion label that involves so much beauty, love and uniquness in every of our products.
Sustainability plays a central role in our short production paths and the product ecology.
We keep our fabrics as close as possible to their natural state, turning nature into a home ecosystem that nurtures living.
Inspired by nature with a twist of contemporary aesthetics, our products are made with love in our workshop near Bucharest.
