deFlorian®™ Back-to-nature kitchen cloths

deFlorian is a slow-fashion label.  Made of air-rich natural gauze fabrics, our back-to-nature kitchen cloths are created with much care and love, step by step,  by our family. We carefully select the right natural premium fibres. We enrich the fabrics by using our own Air Soft Technology®. We keep them raw or natural - as the case for the natural or white cloths, or we dye them in small batches in our work-shop using Swiss GOTS certified dyes, eco-friendly and durable.  We keep the patience, slow-processing, gentle finish and attention to details, protecting the natural fibres all throughout our production process. 

Soft, air-rich, absorbent multipurpose cloth, inspired by nature, with a twist of contemporary aesthetics. 

Air Soft Technology®

At the border of hand-made and industrial, our finishing technique is unique and innovative. Our deFlorian cloths are made of fabrics produced with our own Air Soft Technology, an authentic Romanian technology created by us during more than 25 years of textile research. Air Soft Technology is a modern approach to the old way the Romanian peasants used to hand-weave and prepare the home-made fabrics by the river under the sun.  Thus, keeping our fabrics as close as possible to their natural state. 

Unique

Each deFlorian cloths is unique - as they are made of natural fabrics and processed at the border of hand-made and industrial. The natural colour of the yarns may vary, depending on how much sun, rain or wind they had while growing. Therefore, natural colour may be lighter or darker. Also, due to the Air Soft Technology and the small batch dyeing technique, the final appearance of each of our solid eco-colours may be 1 or 2 tones more/less intense. 

Packing – beatifully packed, ready to be offered as a gift

Special crafted eco-packing made of natural paper. A delightful unpacking experience. Eco-friendly packing. 

Care instructions

For any new deFlorian back-to-nature cloth, no washing  is required before the first use, as it's already been washed at the end of the production process. Wash each colour separately to avoid any dye transfer between different colours and shades. We use long-lasting eco-colorants, insuring the colour will keep its brightness wash after wash, but only if washed separately, following the temperature and care indications. For  natural and white cloths, use special colour-cotton detergents. Although in natural and white colour, our cloths may be washed at 90C - as they are made of pure cotton -  we recommend not to wash them at more than 40C, in order to keep their nice appearance and initial sizes. Dry them in the dryer at cotton temperature or outside in the air, as our colorants have a high sunlight resistance. If ironing is needed, we recommend steaming at the specific cotton temperature. Enjoy and love!